Website For Sale: AlcoFreeBrew.com

Asking Price: $320 USD // $500 AUD

Buy Now: Contact me to buy now or make an offer.

Description

AlcoFreeBrew.com is a niche website dedicated to teaching enthusiasts how to brew non-alcoholic beers and make other non-alcoholic and ultra-low alcohol drinks at home. It offers comprehensive guides on brewing zero-alcohol beers and crafting specialty non-alcoholic drinks, for anyone interested in exploring non-alcoholic drink making and mixology.

The site is targeted towards adult consumers, with a focus on teaching readers how to make high-quality non-alcoholic beverages suited to a more refined adult palette.

Beverage-making tutorials featured on the website include non-alcoholic beers, ciders, kombucha, cordials, and rare fermented beverages drawn from a rich history of drink-making across the world including Mexican Tepache, Finnish Sima, Russian Kvass and American Switchel. As well as recipes and brewing guides, AlcoFreeBrew features a range of articles to support readers on their zero-alcohol lifestyle journey, valuable to readers who are just starting to making the switch towards drinking no alcohol or reducing their overall intake of alcohol.

One of the challenges faced by people reducing their alcohol intake is making and finding complex, interesting beverages without alcohol that they can enjoy. AlcoFreeBrew fills this gap in the content market with relatively low competition, and therefore has very strong potential for building an online community centered around the shared goal of making and appreciating high-quality non-alcoholic and ultra-low alcohol beverages.

This site is perfect for for beginner-intermediate online entrepreneurs looking for a good quality starter SEO website, or someone who wants to tap into the rapidly growing interest in alcohol-free lifestyle, and alcohol-free drink making and appreciation for adults.

Basic Details

Domain Name: alcofreebrew.com

Website Developer: Forssa Light Publishing, Ayla Marika (Australia)

Type of Website: Content website (blog).

Age of Website: 2.5 years (est. 20 May 2022)

Reason for Selling: I am downsizing my website portfolio. I currently have too many websites to devote proper attention to each one, and as a result my entire portfolio and my mental health is suffering. Letting AlcoFreeBrew go has been a hard decision, but the truth is that I have too much work to juggle, and I need to prioritise other projects that are already well underway.

Traffic Statistics

Traffic Statistics

Monthly Users (Google Analytics): 198 users

Traffic Source (Google Analytics): 77% Organic Search

Users by Country: 61% USA

Engagement Time: 1 min 42 sec.

Other Statistics

Domain Authority Score (SEMrush): 2

Backlinks (SEMrush): 39. All backlinks have been acquired naturally, I have not pursued any guest posting or purchased links.

Keywords (Ubersuggest): 29

Articles/Posts: 39 posts

Google Analytics

Live Analytics: I can provide access to live Google Analytics upon request. Contact me for GA access.

Financial Performance

Revenue

No monetisation has been added to the website yet. Suggestions include:

• Google Adsense: Display ads are an easy option for ongoing revenue, however at this level of traffic, ad revenue would be quite low (<$1/month).
• Amazon Associates: Consider Amazon or other affiliates for beer brewing equipment, and perishable specialty goods such as brewing grain, hops and yeasts.

Expenses

Hosting: $2.50 USD approx.

WordPress Theme/Plugins: $0 (free theme and plugins)

Content Writing: $30/month USD approx. (Rate: $0.04/word USD)

SEO Preparation & Publishing: $7.50/mon USD approx. (Rate: $0.01/word USD)

Sellers Note

I am an intermediate white hat SEO website developer and created AlcoFreeBrew.com along with a suite of other websites throughout 2022, using the white hat SEO training and instruction delivered by eBusiness Institute Australia. The intention was for these websites, including AlcoFreeBrew.com to be ultimately monetized with display advertising and affiliates. All websites followed the same basic formula, which included:

• Thorough keyword research, niche analysis and competitor analysis.
• Regular publication of high quality and useful human-written content, on article topics identified from keyword research.
• A correctly constructed website from a technical SEO perspective.

All in all, this website has ‘good bones’ built upon white hat SEO principles, despite having low traffic for the time being.

Website Strategy – Building for the Future

My reason for choosing this niche and starting AlcoFreeBrew was due to my personal observation of the growing interest in non-alcoholic alternatives to beers and wines. As a hobby beer brewer interested in low-alcohol brewing, I knew full well from personal experience that there was an almost complete lack of instructional resources on non-alcoholic and ultra-low alcohol brewing. After observing this trend and identifying this gap in the market, I decided to build AlcoFreeBrew.

The strategy for AlcoFreeBrew is deliberately different from other websites I have started. Instead of looking primarily at current traffic and keyword potential as with other websites I’ve started, AlcoFreeBrew is instead planning for and taking action on a predicted future trend.

I believe that AlcoFreeBrew is still a little ahead of its time with regard to demand for alcohol-free brewing techniques, but I feel it’s inevitable that this will happen considering the growing interest in adult non-alcoholic drinks; when it does AlcoFreeBrew will be waiting and ready as an original authority on this topic.

So far, my prediction has held true and continues to unfold. Within only the past 18 months, mainstream interest in non-alcoholic beers and wines has grown very rapidly. This is evidenced by the fact that supermarkets have only in the past year started stocking a wide range of alcohol-free craft beers and similar adult beverages, and only recently has the general public perception of non-alcoholic beers flipped from negative to positive.

With this strategy in mind, potential buyers are advised to look ahead and research this niche/trend for themselves to predict its future growth potential through tools such as Google Trends, to help advise their purchase decision, and not base their decision solely on current keyword research. For buyers interested in a well-built, solid website designed for the future in a growing and as-yet relatively untapped niche, I believe this website is an excellent purchase.

Website Features

CMS/Platform: WordPress (Theme: Astra) (Page Builder: Elementor Free)

Content: 100% human written content. All content was written by a professional content writer (Bryan), who is a passionate hobby brewer, and very knowledgeable about all-grain beer brewing and fermentation techniques from his own personal experience. He is very good to work with, produces high quality writing, and is a fluent English (US) writer. Although I have not asked him, I am sure he would be happy to continue writing for the website (I can check and confirm this upon request from potential serious buyers). The copyright on all written content will be transferred to the new owner.

Images: All images are stock images that have been carefully sourced to ensure they are permitted for commercial use.

Growth Potential

Opportunities

Growth opportunities that I would recommend to the successful buyer are:

• Inspect and Strengthen SEO. Fast SEO wins and traffic increase could be gained by inspecting and fixing the reasons why the website isn’t ranking for more keywords, which should be higher considering the high quality content and number of articles published.
• Recipes. Develop a large collection of brewing recipes, which are non-alcoholic variations on traditional beer brewing recipes. This could be professionally written and/or user generated content.
• Reviews & Tasting Notes for Connoisseurs. At this stage, interest in drinking and buying non-alcoholic beverages is much higher than the demand for brewing these beverages. People are interested in exploring all the new flavors and brands of drinks they can experience, many of which are still very new. For fast growth in the immediate future, focus on creating content for drinkers, not brewers. For example: reviews of non-alcoholic beer brands, monetized with affiliate links.
• Increase Publishing Frequency. Publish quality content more frequently. Currently I am publishing 1 article every 4-6 weeks; you could increase this to weekly for much faster growth.
• Start a Forum or Other Community. Forums and communities are very popular in the brewing niche. With no other dedicated websites for non-alcoholic brewing, you would have no or very few competitors in this niche when building a community, and therefore could potentially attract a good following.

To ensure continued success, focus on high quality human-written content from an experienced brewer. Brewers are picky about what advice they will listen to, and a general content writer with no experience in brewing will lack the in-depth expertise to convincingly write on the topic.

Operational Information

Time Commitment: 1-2 hours per week, variable depending on your goals and level of personal involvement.

Skills Needed: Basic SEO and basic technical skills to run a WordPress website.

Current Team: Me + 1 Writer (paid on a per-article basis) + SEO Assistant (paid on a per-article basis).

Transfer Details

Included in the Sale:

• Domain name alcofreebrew.com
• Website files, written content, images, logo.
• Keyword research – sorted into topics and potential article ideas.
• Social accounts – Facebook, Pinterest (currently inactive, but ready to use).

Post-Sale Support:

• You will need to arrange your own hosting and website transfer, however, I’m happy to help as required.
• If you have questions about the website after the sale, I am happy to be contacted to answer any general questions.
• I am a graphic designer and visual branding professional. If you need services or advice with regard to visual design or branding, I can provide a discounted rate. See my services here.

Contact Information

For questions or to request access to live Google Analytics, please contact me on [email protected]