About Forssa Light & Ayla Marika
Hand-crafted visual branding, website development and graphic design for small business, events and creative professionals in Canberra, Queanbeyan and Goulburn.
Forssa Light Publishing is owned and managed by Ayla Marika. Based in Collector NSW Australia, Forssa Light develops hand-crafted visual branding, graphic design, writing and websites for clients in the Goulburn, Queanbeyan and Canberra region, that carefully balance aesthetics with usability.
Ayla Marika
Manager, Artist and Designer
Forssa Light Publishing is a micro publishing business managed and run by Ayla Marika, a trained visual artist with a Bachelor of Arts (Fine Art) and Advanced Diploma of Public Relations. She is an experienced graphic designer, marketing writer and certified SEO website developer, who is passionate about helping creative artists and small businesses build their visual presence and promote themselves effectively online and offline.
Clients
The people I help include:
- Small business managers and sole-traders in a range of industries including trades, health and hospitality wanting a professional brand and website to attract more customers.
- Creative professionals wanting to promote their creative services or products to prospective clients, with branding, graphic design and website that appeals to their industry niche and reflects their artistic character.
- Festivals and events needing visual branding or rebranding, graphic design and/or a website to promote their event and sell tickets.
I specialise in working with small business owners and manager who have no clue what they want or where to start, but know that they need a professional visual presence. I work with clients from the very start of the process through to the end, transforming your ideas (however vague and chaotic) into professional marketing products including website, flyers, posters, social media covers and more.
Professional Experience & Qualifications
How I am qualified to help you:
- SEO and UX Certified. As a certified SEO and UX website developer, I create websites that are technically designed to offer a good user experience and appear in search engine results (including Google), using current best practice white-hat SEO techniques.
- Qualified Fine Artist. As a trained visual fine artist specialising in painting, internet design and drawing, I have the skills to craft visual designs that support your marketing goals while balancing the integrity of your brand vibe and feel.
- Public Relations and Marketing. As a qualified public relations and marketing practitioner, I am skilled in professional marketing and media writing, with a focus on impressing potential followers and customers, and persuading those people to take action.
| Bachelor of Arts (Fine Art) Painting, Internet Design, Drawing | Curtin University of Technology curtin.edu.au 2017 |
| Advanced Diploma of Public Relations | Canberra Institute of Technology cit.edu.au 2014 |
| Diploma of Music Industry Business, Technical Production | Canberra Institute of Technology cit.edu.au 2008 |
| Certificate IV in Screen and Media | Canberra Institute of Technology cit.edu.au 2014 |
| Certificate IV in Business Administration | Canberra Institute of Technology cit.edu.au 2012 |
| Certificate IV in Training and Assessment | Canberra Institute of Technology cit.edu.au 2009 |
| Certified SEO, UX and WordPress Website Developer | eBusiness Institute Australia ebusinessinstitute.com.au Certified 2021 |
| Marketing Coordinator & Account Manager | Canberra Institute of Technology cit.edu.au 2015-2016 |
| Administration Officer Dep‘t of Graphics, Entertainment, Media and Music | Canberra Institute of Technology cit.edu.au 2008-Current |
| Graphic Designer | Canberra Comedy Festival canberracomedyfestival.com.au 2014-Current |
| Author, Designer and Illustrator How Food is Made [graphic non-fiction book] | How Food is Made: An illustrated guide to how everyday food is produced. Published 2020. howfoodismade.aylamarika.com |
