Website For Sale: NestKoo.com

Asking Price: $180 USD // $275 AUD

Buy Now: Contact me to buy now or make an offer.

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NestKoo.com

Evergreen Tiny Home DIY Site with 7+ Year Aged Domain

About NestKoo.com

NestKoo.com is a niche content site dedicated to helping non-handy tiny home owners and renters learn how to conduct home maintenance on their tiny home, apartment, cabin or mobile home. Unlike typical home DIY websites, this website capitalizes on a relatively untapped sub-niche in the home DIY space: tiny homes and tiny houses.

With 131 human-written posts and ~570 monthly users (mostly U.S. based), the site earns ~$1.20/month USD via AdSense and runs with minimal upkeep.

The site features a high ratio of genuinely helpful, evergreen informational articles on DIY tiny home and tiny house maintenance, as well as promotional-style posts for home DIY tools (e.g. painting gear, hardware) that are ripe for monetization with affiliate partnerships.

NestKoo.com boasts a 7+ year old aged domain—and the majority of traffic comes from Bing, Yahoo, and DuckDuckGo, offering complete independence from Google.

This site is perfect for beginner online entrepreneurs looking for a good quality starter SEO website, or someone who wants to tap into the home DIY niche.

TRAFFIC STATISTICS (Past 30 Days)

Statistics collected from Google Analytics, 5 August 2025

Traffic (past 30 days): 571 users

Engagement Time: 48s

Bounce Rate: 56.4%

Channel:

• Organic: 333 (58%)
• Direct: 226 (40%) – acquired via guest posting and outreach

Users by Country:

• United States: 411 (72%)
• China: 44 (8%)
• UK: 28 (5%)
• Australia: 19 (3%)
• Canada: 16 (3%)

Source (Search Engines):

• Bing: 169 (30%)
• DuckDuckGo: 112 (20%)
• Yahoo: 107 (19%)

Live Analytics: I can provide access to live Google Analytics upon request. Google Search Console is not used with this website, and therefore access to GSC is unavailable.

DOMAIN STATISTICS

Domain: nestkoo.com

Domain Age: 7 years, 8 months (established December 2017)

Domain Authority Score (SEMrush AScore): 2

Backlinks (SEMrush): 660

Organic Keywords (SEMrush): 45

Website Platform/CMS: WordPress (Theme: Astra. Page Builder: Elementor Pro)

Articles: 131 articles total – all human-written, no AI content – consisting of:

• Published: 103 published articles, consisting of home DIY tutorials and buying guides.
• Unpublished: 28 unpublished articles, that could be rewritten and published.

GOOGLE ANALYTICS

Google Analytics – 30 Day Report:

NestKoo.com Google Analytics Report, July 5 – August 3, 2025

Google Analytics – 90 Day Report:

NestKoo.com Google Analytics Report, May 5 – August 2, 2025

Google Analytics – 12 Month Report:

NestKoo.com Google Analytics Report, 30 July 2024 – 30 July 2025

Google Analytics – 24 Month Report:

NestKoo.com Google Analytics Report, 12 June 2023 – 12 June 2025

Live Analytics: I can provide access to live Google Analytics upon request. Contact me for GA access.

FINANCIAL PERFORMANCE

REVENUE

Google Adsense: $1.88/month AUD approx. (equivalent to $1.22 USD approx.)

Affiliate: Amazon Associates (amazon.com) affiliate links were active from 2022-2024, which were removed in mid-2024 due to low conversion and rebranding. Amazon earnings ranged from $1-10 USD per month. I am unable to provide financial reports, as Amazon only holds Earnings Reports for 90 days (affiliate links were removed earlier than this).

EXPENSES

Hosting: $2.50 USD approx.

WordPress Pagebuilder Plugin Elementor Pro: $5/month USD (paid annually).

Content Production: Free or <$30/month USD approx. See note below:

• Free Content: There are 28 unpublished articles in ‘Draft’ mode on the website, that could be rewritten and republished at no cost. It is a mixed bag, but all articles are 100% original human-written content, comprising home DIY buyer guides, product reviews and informational articles. The existing published articles could also be refreshed as some are 2-3 years old, thereby providing a source of free content for potentially several months.

• Writer Contact: I have a writer (“Nick”) who is ready and willing to work with a new owner on this website. Nick has previously worked on this website, and can handle the entire content process — from writing high-quality, SEO-optimized articles to sourcing images, formatting, and publishing directly to WordPress on a set schedule. This makes the site fully hands-off if desired, offering an ideal opportunity for a buyer who prefers a more passive ownership experience.

Google Analytics – 30 Day Report:

30 Day – Estimated Earnings: AUD $1.88 (equivalent to $1.22 USD approx.)

NestKoo.com Google Adsense Report, 6 July – 4 August 2025 (30 days).

Page/Impression RPM hidden, in accordance with Google Adsense Terms of Service.

Google Analytics – 90 Day Report:

90 Day – Estimated Earnings: AUD $5.60 (equivalent to $3.65 USD approx.)

NestKoo.com Google Adsense Report, 1 May – 1 August 2025 (90 days).

Page/Impression RPM hidden, in accordance with Google Adsense Terms of Service.

GROWTH OPPORTUNITIES

Build an online Tiny Home community: Tiny homes are a passion project for many people; building an online community on Pinterest and/or Instagram could drive traffic and support long-term website sustainability, especially with the site’s strong visual appeal regarding home DIY ideas and design.

Affiliate monetization: Add targeted affiliate links to high-intent content (e.g. home DIY tools) to unlock new revenue streams. The website has demonstrated past success in making money from Amazon affiliate links (which have since been removed), and the content is designed for affiliate promotion.

Edit existing articles to align better with Tiny Homes: Many of the articles are still general home DIY, because I haven’t had time to update them since the website was rebranded into the ‘tiny home’ niche in 2024. Easy, quick wins could be gained by editing text in these articles to bring them more tightly into the ‘tiny home’ niche and target keywords specific to ‘tiny homes’, so as to increase traffic and engagement time on the website.

Email list or downloadable guide: Offer a lead magnet like a “How to Paint Your Tiny Home in 5 Easy Steps” to build an email list and nurture future offers or partnerships.

WEBSITE HISTORY

Traffic & Recovery History

2018-2020: Domain created in 2017. Prior to my ownership, in 2018-2020 NestKoo.com was a highly successful home DIY website, receiving 30,000+ users/month and ~$3,000 revenue per month. However, after a major Google algorithm update in 2020, and general neglect, the website had sunk to around 1,000 users/month by the time it was listed for sale. Although I am not certain, I suspect that the previous owner may have used some aggressive SEO tactics to drive traffic and revenue during this period, although this is just speculation and I have no actual evidence of that.

2021-2022: Attracted by this fixer-upper opportunity, in December 2021 I purchased NestKoo for $2,400 USD on Flippa, with the aim of lifting it back up to its former success. Using the white hat SEO techniques taught by eBusiness Institute, I managed to bring the website up to 3,500 users/month within a short period. However, soon after my acquisition of the website, it was struck by another major Google algorithm update in May 2022, that wiped almost all traffic overnight.

2023-2024: After a few unsuccessful rebranding attempts, the website remained relatively untouched and neglected for two years, with no noticeable traffic growth.

2024-2025: In mid-2024 I decided to revitalize the website. I conducted thorough keyword and niche research, and found a high-demand sub-niche in ‘DIY tiny home improvement and maintenance’. I conducted a major rebrand on the website to align it to this new sub-niche (still adjacent to the original ‘home DIY’ topic), and since then the website has re-experienced an uptick in growth.

Since re-branding in mid-2024, the site has shown consistent organic growth and is now in a healthy, stable position. Although the website no longer receives Google traffic, for the past 12+ months it has and continues to receive a steady stream of traffic from other search engines.

Backlink & Guest Posting History

Like many older domains, this site has a small number of legacy paid guest posts and backlinks from before my ownership. Early in my time managing the site (around 2022), I also experimented with a small number of guest post placements purchased through The HOTH.

Since then, I’ve shifted fully to a white-hat approach, with no paid link-building and a focus on attracting organic, editorial backlinks through high-quality content and niche alignment. All backlinks acquired from 2023 onward have been 100% natural.

The website generates 40% Direct traffic, most likely due to these guest posting and outreach efforts from the past.

DELIVERABLES – WHAT’S INCLUDED

Included in the sale of NestKoo.com are:

• Domain nestkoo.com (registered until 17 December 2025).
• Website files and SQL database, and related login details.
• Website graphics, including logo and original images.
• Copyright ownership on all written content (text). See note below.
• Contact details for current writer.
• SEO keyword spreadsheet, showing target keywords and article topic ideas.
• Post-sale support for handover and questions (up to 3 weeks).

Social Media:

NestKoo does not have any active social media accounts, and therefore no social media accounts will be included in this sale.

Copyright Ownership:

• Written Content (Text): All written content on the website is original, and copyright ownership on text will be transferred to the new owner.
• Stock Photos: Almost all photos are stock images that have been carefully sourced to ensure they have commercial-use licensing. You will not own copyright on these.
• Original Photos: There are some original photos from around my own home. I retain the copyright on these, but grant the new owner license to use them indefinitely only on the NestKoo posts they are already published to.
• Branding Assets: The copyright on the NestKoo logo and related visual branding assets will be transferred to the new owner.

Google Adsense:

Google Adsense accounts are non-transferable, and are not included in the sale. Approval for Google Adsense is on an individual person level, and is not guaranteed. Google Adsense display ads will be removed at the time of website transfer to the new owner.

ABOUT THE SELLER

Ayla Marika (aka Ayla Pentikäinen)

Forssa Light Publishing forssalight.com

I’m an Australian graphic designer and intermediate white hat SEO website developer, and acquired NestKoo.com in 2021 as a website renovation project, following the white hat SEO training and instruction delivered by eBusiness Institute Australia. The intention was for this website to be ultimately monetized with display advertising and affiliates.

I envisaged NestKoo as a way to meld my personal experience with home DIY tasks and house painting, with a passive income activity. On the NestKoo website, I go by the pseudonym Sara Kooring and have shared my personal stories and photos on the website, from my own home DIY projects. I have put a lot of myself into this website, and have learnt an immense amount from the process of renovating this website over the past 3.5 years.

However, after much consideration, I’ve decided to focus on a career change and step away from the world of digital marketing. While I’ve enjoyed building and growing this website, my declining passion for marketing work and the demands of maintaining multiple online projects have led me to this decision. I’m excited to pass the torch to someone who can take this site to the next level, while I pursue new opportunities in my professional life.

Contact Information

For questions or to request access to live Google Analytics, please contact me on forssalight@gmail.com